BEST RETARGETING STRATEGIES FOR E COMMERCE BRANDS

The Value of Multi-Touch Attribution in Performance AdvertisingAdvertising and marketing attribution is necessary for making educated, data-backed decisions that line up with clients' trips. Multi-touch attribution models use an even more nuanced viewpoint, distributing debt to touchpoints that aren't always given sufficient exposure in typical mod

Server-Side Monitoring vs. Pixel Tracking - Which is Better?A number of shopping services are turning to server-side tracking as a means to enhance their information collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher precision and even more trusted information